The fashion industry is known as one of the most polluting industries in the world. Making a conscious decision to shop with sustainable and ethical brands will make a difference to the planet and the people within it as well as your bank account!
Here are four reasons why you might want to make the shift to sustainable and ethical fashion…
1. Quality reduces waste
Sustainable brands focus on quality, using materials and finishes that are made to last as well as being kind to the environment. The clothing produced by fast fashion brands isn’t made to last – the aim is to get you to buy more each season, so why would the focus be on making quality long lasting clothing? In choosing sustainable brands that provide quality, you can reduce your waste as well as the amount of clothing that you buy (also saving you money). Ever purchased a clothing item and loved it but after a couple of washes its shrunk or the color has faded? You throw it out and order more clothes? This is the fast fashion industries goals!
2. You should do you
Fast fashion is all about trends, but we’ve been told what to wear for so long many of us have forgotten what our own unique style looks like. Many sustainable brands focus on creating timeless pieces of high quality. Curate your own personal style, say goodbye to money wasting fashion trends and wear clothes that reflect you. BE YOUR OWN UNIQUENESS!
3. It's better for the planet
The fast fashion industry leaves behind a huge environmental footprint. From the landfill impact, and power and water consumption, to the pesticides and insecticide used in growing cotton and the chemicals that are making their way into the water supply and affecting the health of those in the supply chain, it’s safe to say fast fashion is a real problem for the environment. In choosing sustainable fashion you can say no to supporting the negative environmental impact that the fashion industry is causing, and in-turn reduce your own environmental foot print.
4. It’s better for people
Fast fashion has kept the cost of clothing down at the cost of low pay and conditions in developing countries. By switching to ethically made brands you are ensuring that the clothing you choose to spend your money on hasn’t taken advantage of workers or used child labour.
An average garment worker in Bangladesh who sews shirts for fast fashion brands might make 28 taka an hour, or around 33 U.S. cents, and struggle to pay bills even working 60 hours a week. In Cambodia, a garment worker might earn around 85 cents an hour. In India, someone might make 58 cents an hour. Is this the life you want to support?